DANIEL SENIA
Marketing & Business Growth Consultant | Property & Construction Industry Expert | Licensed Real Estate Agent
A dynamic, creative and results-driven Business, Marketing and Commercial Manager with over 20 years’ experience working with national and global brands.
Delivery focused and multiskilled across a variety of departments and roles including sales & marketing, operations, new product development, venture capital raising and development project feasibility analysis and planning.
Passionate about developing and executing solutions to meet capital objectives.
Director at CALIBR.
Current Projects
FOUNDER & DIRECTOR
REALBROKERS. are more than just Real Estate agents. They are your development and project partners.
From apartments, project and channel sales and Greenfields development projects, they are with you for the journey.
REALBROKERS. has partnered with ASX Listed Simonds Homes to launch an all-new investment division.
Past Projects
First Place Building Co.
MANAGING DIRECTOR
Founded in 2020, First-Place Building Company offers First Home Buyers and Investors a unique product offering with a modern sales process - all done online and with contracts in under 24hrs. Generating over $30M+ in revenue p.a in just three years of trading, First Place have built over 400 homes for Australian First Home Buyers.
Simonds Group Limited
SIO GROUP MARKETING MANAGER
Simonds Group (SIO) floated on the ASX in November 2014
Pask Group
SALES AND MARKETING MANAGER
Pask has a proven track record of over 50 years developing residential communities across Queensland and Victoria, including many of Berwick’s most sought after locations. The company in recent times has diversified its operations into integrated housing and retail developments.
Press
"With high prices and soaring rents, what are political parties promising to do about housing?"
DANIEL ZIFFER
"Demand for first-home buyers in Geelong is seeing it harder to get into the market"
CHEANDRE LLEWELLYN
"Build more homes to make housing more affordable, says property industry"
DANIEL ZIFFER
Case Study
FROM ZERO TO $84M REVENUE IN THREE YEARS
What would happen if you launched a capital-light, tech heavy new home building company during the pandemic and treated it like a retailer?
With a clear sense of purpose, First Place bucked the new home building trend by defining what it was and who it was for - a builder for first time buyers.. And it needed to deliver what was written on the box. In fact, it was written on the box. In neon pink.
Designed for modern audiences who prefer desktop research and online shopping.
It wasn't enough that the message to market was on brand, the entire business was developed and managed with the core values always at it's centre.
The process was simple and easy to follow.
The business was scalable with no additional fixed overhead.
The result?
Over 150,000 unique visitors to the website, over 5,500 new prospects and a conversion rate to sale of 9%
Generating over $110 Million dollars in sales and $84 Million in actual contracts signed in 34 months.
The marketing message was focussed and purposeful. Refined constantly to limit wastage.
No big capital investments, nimble, strategic and bold.
The focus of the marketing dollars was lead generation. The method was simple: what worked was refined. What didn't, was destroyed. Quickly.
Being the team that developed Australia's first online home configurator, we weren't happy just to do it again.
So we developed some more Australian firsts:
-
Online checkout
-
PayPal and Bitcoin payment gateways
-
Same day building contracts
Case Study
THE AUSTRALIAN BUILDING CO. STORY
Australian Building Co. required a complete strategic overhaul with re-positioning of the brand and a new go-to-market strategy; positioning the business as a tech-savvy and modern company reflective of its younger audience.
This included hiring, training and managing an all-new sales and support team of 14 staff.
The project included rolling out of new retail display home program and strategy and launching an industry first "Home Creator" website tool - inclusive of Virtual Reality designs, colour and facade options and ability to transact online.
The net effect was an increase in the revenue base by $40m+ over 18 months and taking the business into profitability.
DEAKIN UNIVERSITY
2001-2004
Bachelor of Commerce / Bachelor of Arts
Majors in Economics and Public Relations/Marketing
SWINBURNE UNIVERSITY
2016
Real Estate Agent’s Representative Course
Education
GOETHE INSTITUTE
2011-2015
German Language
Level A1, A2, A3, B1 and B1+
ESTATE MASTER
2009
Estate Master (DF) Certification
Estate Master (DF) Advanced Certification
CERTIFICATE IV: REAL ESTATE PRACTICE
2023
DIPLOMA OF PROPERTY: AGENCY MANAGEMENT
2023
Contact Me
